Ag voice | growing importance of tapping rural markets this is often said that, ‘markets are made, not found’ this is especially true for the rural market of india rural india accounts for about 50 per cent of india’s gdp and nearly 70 per cent of the country’s population rural incomes are growing and consumers are buying. A research paper on rural marketing: a new way to tap the rural consumers in present scenario name of authors:- mr rajesh rathore research scholar , maharaja college of management, udaipur, rajasthan. Rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country the rural market in india is vast, scattered and offers a plenty of opportunities in comparison to the urban sector.
Ten years ago, foreign consumer products were scarce in india and only available to the affluent section import restrictions prevented or severely hindered foreign consumer goods from entrance to india with the economic liberalization that ensued.
Tapping rural market “sustainable strategies of corporate” sandeep porwal (pgdm student, cdsm, indore) introduction rural market is getting an importance because of the saturation of the urban market. Project neev is tata motors rural initiative to discover potential markets in especially rural area and thereby empower the population the project started off with only just three states in the year 2010 and has reached to 11 states like uttar pradesh, bihar, madhya pradesh among others and covering over 60% of the total market.
How to tap the rural indian market , what should be the strategy and step should be take by the company. India's rural market is a gold mine, but largely remains untapped by the indian corporate sector during recent times, some companies and organizations have implemented innovative projects to tap the rural market and deliver value- added services to the doorsteps of the rural people.
The concept of rural markets in india, as also in several other countries, like china, is still in evolving shape, and the sector poses a variety of challenges, including understanding the dynamics of the rural markets and strategies to supply and satisfy the rural consumers. The paper goes on to explore how some companies have been able to have an impact in the rural segment through effective marketing strategies the paper studies the changing paradigm of the indian rural markets and suggests some ways in overcoming the roadblocks in rural selling.
Understanding the characteristics that make the people and the market in rural india unique, can help corporations to enter this market with success the key characteristics define the term rural, determine the amount and flow of income, and determine the types of products and packages that are typically used in rural india tapping india's. Tapping the market traditionally, the cost of entry was very high for practices wanting to partner with rural hospitals the lack of technological capability in these facilities posed a problem, and the hospitals lacked the it infrastructure or budget to mitigate the issue “these days, there’s a new thought process,” graham says. Tapping rural market “sustainable strategies of corporate” sandeep porwal (pgdm student, cdsm, indore) introduction rural market is getting an importance because of the saturation of the urban marketas due to the competition in the urban market, the market is more or so saturated as most of the capacity of the purchasers have been targeted by the marketers.
Rural agricultural marketing - strategies for improving marketing within rural areas considering the environment in which the rural market operates and other related problems, it is possible to evolve effective strategies for rural marketing.