Meet the chinese consumer of 2020

Meet the chinese consumer of 2020 evolving economic profiles will continue to be the most important trend shaping the market yuval atsmon and max magni societal with significant implications for companies that fail to grasp them and external shocks might confound any forecast mckinsey has conducted annual consumer surveys in china. Meet the chinese consumer of 2020 evolving economic profiles will continue to be the most important trend shaping the market yuval atsmon and max magni r e t a i l p r a c t i c e 2 most large consumer-facing companies realize that they will need china to power. Meet the chinese consumer of 2020 - mckinsey quarterly - retail & consumer goods - sectors & regions likely demographic and socio-demographic profiles of chinese consumers at the end of this decade 2 changes in economic profiles have been and will continue to be the most important trend shaping the consumer landscape.

By 2020, chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers in the march 2012 report “meet the 2020 chinese consumer” yuval atsmon, max magni, lihua li and wenkan liao of mckinsey china contemplate the profile of the chinese consumer in 2020.

Meet the chinese consumer of 2020

meet the chinese consumer of 2020 Read meet the 2020 chinese consumer, the full report on which this article is based, on the mckinsey greater china web site about the author(s) yuval atsmon is a principal in mckinsey’s shanghai office, and max magni is a principal in the hong kong office.

Mckinsey consumer & shopper insights authors: yuval atsmon, max magni, lihua li, wenkan liao the authors gratefully acknowledge the assistance of their colleagues: molly liu, cherie zhang, barry liu, rachel zheng, justin peng, william cheng, glenn leibowitz, joanne mason. Meet the 2020 chinese consumer: the 2020 chinese consumers is picked to be more mainstream, educated and independent by 2020, china’s luxury consumer base is anticipated to expand from 80 million to 180 million consumers. Meet the 2020 chinese consumer 9 chni a is at an hsi torc ti urnni g poni t between 2000 and 2010, its economy trpi ed in size, ousting japan to become the world’s second largest after the united states investment was the biggest driver of growth, while private consumption declined, from 46 percent of gdp in 2000 to 33 percent in 2010.

  • View notes - 1 meet the chinese consumer of 2020 from on line co 1143 at esc rennes school of business 1 m a r c h 2 012 r e t a i l p r a c t i c e meet the chinese consumer of 2020 evolving.
  • “mainstream” consumers, relatively well-to-do households with annual disposable income of between $16,000 and $34,000 (equivalent to 106,000 to 229,000 renminbi), form a very small group by comparison china has fewer than 14 million such households, representing only 6 percent of the urban population.

Meet the chinese consumer of 2020 evolving economic profiles will continue to be the most important trend shaping the market.

meet the chinese consumer of 2020 Read meet the 2020 chinese consumer, the full report on which this article is based, on the mckinsey greater china web site about the author(s) yuval atsmon is a principal in mckinsey’s shanghai office, and max magni is a principal in the hong kong office. meet the chinese consumer of 2020 Read meet the 2020 chinese consumer, the full report on which this article is based, on the mckinsey greater china web site about the author(s) yuval atsmon is a principal in mckinsey’s shanghai office, and max magni is a principal in the hong kong office.
Meet the chinese consumer of 2020
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