From this study, we will recommend that nike should have more concentrate on customer benefits it can create a privilege for the members for bonding the relationship between the customer and the company it also can improve the customer services by conducting survey to more understanding the customer needs.
Nike markets its products under its own brand, as well as nike golf, nike pro, nike+, air jordan, nike blazers, air force 1, nike dunk, air max, foamposite, nike skateboarding, and subsidiaries including brand jordan, hurley international and converse. Conclusion nike is a well-known, successful company worldwide nike maintains a positive, corporate culture within an innovative and profitable company nike is more profitable than its competition and dominates the global athletics and footwear market. Nike has more market share than under armour, which leads to more customers, and in the end more profits under armour is just starting to expand globally, so in the future they might catch up to where nike is right now, even though that would be an extremely tough task.
Current company overview nike, inc's principal business activity is “the design, development and worldwide marketing of high quality footwear, apparel, equipment and accessory products”(3) nike sells its products to about 20,000 retail accounts in the us and in approximately 110 countries around the world. Free essays on nike conclusion search the nike company primarily operates within the shoe apparel industry and is an established company the company is in the growth and maturity stage pace the product life cycle needs to be viewed as a dependent variable, which is determined by marketing actions.
Nike has outrun the competition even though we determined both attractive and unattractive features through these analyses, we determined this industry is an overall attractive industry. In conclusion, there are several reasons that the consumer go for nike the reasons are its price, durable, comfortable, good reputation, trendy and good quality nike company should do the marketing research to get the consumer’s opinion to improve their product. Nike is an incorporated company that operates primarily in the footwear industry the company designs, develops and markets athletic footwear, apparel, equipment and accessory products ceo and president philip knight runs nike, inc mr knight co-founded blue ribbon sports in 1962, which officially became nike in 1978.
Nike's mission is to bring inspiration and innovation to every athlete (nike inc, 2012) according to them, you are an athlete if you possess a body the company has over 700 shops around the world and has offices situated in 45 countries outside the united states. Management” nike introduction- the company was founded on january 25, 1964 as blue ribbon sports by bill bowerman and phil knight, and officially became nike, inc on may 30, 1978 nike markets its products under its own brand, as well as nike golf, nike pro, nike +, air jordan,etc nike is the leading maker of athletic shoes, equipment and apparel. Nike, inc nike, inc (nike), incorporated on september 8, 1969, is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services nike is a seller of athletic footwear and athletic apparel worldwide.
Company profile nowadays, nike is one of the most popular trademarks which is basically focused on the production of athletic shoes, sports equipment and apparel the company is based on beaverton, oregon where it was initially founded on the basis of its predecessor blue ribbon sports in late 1960s. The company was founded on january 25, 1964 as blue ribbon sports by bill bowerman and phil knight, and officially became nike, inc on may 30, 1978 the company takes its name from nike the greek goddess of victory. Conclusion in summary, price factor will be the major factor that affects customer in purchasing shoes in monopolistic market, it’s hard to categorize whether it’s inelastic or elastic demand as some of the consumer would more concern about the price of shoes but some of them would not.