The sociological concept of face has recently been reanalysed through consideration of the chinese concepts of face (mianzi and lian) which permits deeper understanding of the various dimensions of experience of face, including moral and social evaluation, and its emotional mechanisms (qi 2011. Face is a sociological concept for an individual's public self-image one's face is always in progress and develops within social interaction one's face is always in progress and develops within social interaction.
Face-negotiation theory primarily deals with five sets of themes: face orientation or concerns, face movements, facework interaction strategies, conflict communication styles, and face content domains. The concepts of face and face needs contribute to understanding general tendencies of avoidance and confrontation brown and levinson (1987) define face as “the public however, cultural differences regarding face needs and facework are not consistent for example, oetzel et al (2001) examined face needs and conflict strategies in both.
Politeness theory accounts for the redressing of affronts to a person's 'face' by face-threatening acts the concept of face was derived from chinese into english in the 19th century  erving goffman would then go on to introduce the concept into academia through his theories of 'face' and ' facework . The first section focuses on the underlying ontological assumptions of face management theories, including face, facework, politeness and face negotiation ontology is the study of being and is therefore critical to examining how face negotiation theory developed.
In contrast, since the face is an emotive representation of self, discontinuity in the maintenance of face evokes negative feelings and tension if any discontinuity between information and perceived line exists, one is described as “in the wrong face” (goffman 1955, 339. Self-construal, facework, and conflict styles among cultures in online learning environments by sharon l walsh, ethel gregory, yvonne environment by conducting face-to-face or e-mail interviews of participants from six cultural groups using a qualitative research design, it face and facework the concept of face is directly related to.
To ignore face is to do injustice to the concept of mediation, to the training of mediators, and to the disputing parties, who are always affected by face concerns this investigation on facework may be the first step towards developing a uniquely asian model of mediation. Face is a sociological concept for an individual's public self-image one's face is always in progress and develops within social interaction each individual in a social group has his/ her own face that he/she wants to protect against threats. Face and facework has been and still is a vital part of society different cultures interpret it in different ways individualistic cultures and collectivistic cultures emphasize different aspects of it.
International journal of communication 6 (2012) face and facework: a cross-cultural comparison 1101 the concepts of face and face needs contribute to understanding general tendencies of avoidance and confrontation brown and levinson (1987) define face as “the public. Politeness, face and facework 323 facework, the notion of power is an essential one the implications of this proposal for the meaning description of epistemic expressions in different.
Politeness, face and facework: current issues abstract individualistic concept of face, which is not appropriate to cultures with broad value tendencies in emphasizing the importance of ingroup interests over individual wants they have also questioned the validity of the brown. Similar to george herbert mead’s theory of the development and interactions of “the self, the i, and the me,” erving goffman (1955) describes the development of “lines” and how they become the basis, essentially, for individuals in social situations face is emotive representation of self and others discontinuity evokes more.
The four faces of face face-restoration or self negative-face is the need to give oneself freedom and space and to protect self from other’s infringement on one’s autonomy face-saving or other negative-face is the need to signal respect for the other person’s need for freedom, space, and dissociation. A face-negotiation theory perspective stresses the impact of culture on the situated meaning of face and the enactment of facework thus, the theory assumes that:  communication in all cultures is based on maintaining and negotiating face.