A questionnaire was developed based on literature on wellness and rural tourism motivations data were collected on a finnish rural tourism website during the summer of 2009 a total of 727 responses were analysed using k-mean cluster analysis to create segments. The following sections discuss the concept of rural tourism as defined and understood in the existing literature, highlight the importance of motivations in understanding the reasons tourists travel and present the findings on this research's attempt to conceptualise rural tourism by exploring the motivations of rural tourists. The “authentic rural experience” and “heritage & nature” motivational dimensions together accounted for about 45% of the total variance in the data and represent the motivations most directly associated with rural tourism.
A comparative analysis of rural and urban residents dongkoo yun, phd sean m hennessey, phd differences in the motivations and preferred activities of rural residents versus urban residents, agreement that rural tourism is a very broad term it is often considered to include subsets such. Rural tourism has been regarded for years as a means of economic and social development in rural areas particularly, in destinations where tourism has been concentrated in coastal areas, rural tourism development has been considered as a means of diversification of the tourism product. Segmantation of rural tourists: combining push and pull motivations article (pdf available) in tourism and hospitality management 18(1) june 2011 with 135 reads cite this publication.
Differences in the motivations and preferred activities of rural residents versus urban residents, while canonical correlation analysis revealed relationships between the two sets of variables (motivations and activities) findings suggest that rural destinations appeal to both rural and urban residents.
Motivations in rural tourism and one of the most detailed studies on rural tourist motivations additionally, the comparison of the two countries underlines the assumption, that cultural or macro- economic variables strongly influence push and pull motivations of consumers. Request pdf on researchgate | rural wellbeing tourism: motivations and expectations | the goals of this article are twofold: first, to investigate if rural tourism could be seen as a form of. Although these motivations have been investigated in plenty of rural tourism studies and several similarities between different studies have been found, there is still no research on what is the significance of the destination on the push and pull motivations. Motivations in rural tourism, tourism review, vol 66 iss: 3, pp32 - 49 doi: 101108/16605371111175311 abstract purpose – the purpose of this study is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. The primary purpose of this study is to segment and profile the motivations of tourists, so as to enable a better understanding of rural tourism in korea a self-administered survey in four languages was collected from 252 tourists in the study area.
Research results are presented in chapter 4 3 application of the motivation theories into rural tourism practice 31 maslowâ´s hierarchy of needs in connection with rural tourism maslowâ€™s hierarchy of needs suggests that people are motivated to fulfill basic needs before moving on to other. The profiles of rural tourists can be used to develop marketing strategies for rural tourism in particular, profiles of the different rural tourism motivational market segments provide detailed information on the niche markets for rural tourism. Thirty‐one motivation statements based on the literature on tourist motivation and customer value in tourism, especially in a rural tourism context, were identified the respondents were asked to assess how important they found the statements when considering a holiday in the countryside.
Analysis of motivations for rural tourism chapter1 introduction travel motives and attempted to understand what motive affect tourist's travel decision making process and when. Rural tourists were identified and profiled and then rural tourists were investigated based on motivations for participating in rural tourism 11 background of new national forest park the new forest was originally woodland, but parts were cleared for cultivation from the stone age and into the bronze age.
Developed based on literature on wellness and rural tourism motivations data were collected on a finnish rural tourism website during summer 2009 altogether 727 responses were ana-lysed using k-mean cluster analysis to create segments the results show that among finnish rural tourists a segment of rural wellbeing can be distinguished.